Everything you need to take your iOS app from "almost done" to live on the App Store. No last-minute surprises.
Run a TestFlight beta with real users (not just your team). Aim for at least 2 weeks of feedback. Fix critical bugs and collect testimonials for your App Store listing.
Write your app name, subtitle (30 chars), description, and keyword field. Research competitors' keywords using App Store Connect analytics and tools like AppTweak or Sensor Tower.
Design screenshots for all required device sizes (6.7", 6.5", 5.5"). Create an app preview video if possible. First 3 screenshots are most important for conversion.
Prepare your privacy policy URL, complete the App Privacy questionnaire in App Store Connect, and ensure you're GDPR/CCPA compliant. Apple will reject without a privacy policy.
Upload your build, fill in all metadata, select your pricing, set age ratings, and choose your release method (manual or automatic after review). Submit for review.
Reviews typically take 24-48 hours. Have a demo account ready if your app requires login. Respond quickly to any reviewer questions. Common rejection reasons: crashes, incomplete features, missing privacy info.
While waiting for review, prepare your press kit, social media announcements, website updates, and email to your waitlist. Have everything queued and ready to go the moment you're approved.
Tuesday-Thursday launches perform best. Avoid holidays and major Apple events. Launch in the morning (your target market's timezone) to maximise Day 1 downloads.
Hit all channels at once: social media, email list, ProductHunt, Hacker News, relevant subreddits, and press outreach. First 48 hours are critical for App Store ranking.
Monitor crash reports, App Store reviews, and support channels closely. Be ready to ship a hotfix if needed. Respond to every early review, positive or negative.
Get version 1.1 out within 2 weeks of launch. Fix reported bugs, add the most-requested feature, and show users you're actively developing. Active apps rank higher.
Implement SKStoreReviewController at the right moments (after a positive experience, not on first launch). Aim for 50+ ratings in your first month for credibility.
Optimise your App Store listing based on real conversion data. Consider Apple Search Ads for targeted keywords. Track cost-per-install and lifetime value. Our growth services →
We've shipped dozens of apps to the App Store. Let us handle the details.
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