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Process

From idea to App Store.

Every project follows the same disciplined process. No mystery, no scope creep, no surprises. Here's how we turn your vision into a product people love.

Moon Shard's seven-phase app development workflow — from discovery through launch to growth
The Journey

Seven phases, one outcome.

01

Discovery

We start by understanding your vision, your audience, and the competitive landscape. What problem are you solving? Who are you solving it for? What does success look like in 6 months? This phase shapes everything that follows.

02

Wireframes & Architecture

Before any visual design, we map out every screen display, every user flow, and every edge case. Low-fidelity wireframes let us validate the structure without getting distracted by colours and fonts.

03

Visual Design

Brand identity, colour systems, typography, iconography, and high-fidelity screen designs. Interactive prototypes let you feel the app before a single line of code is written. More on our design approach →

04

Development

Native Swift development with modern architectures (SwiftUI, MVVM, async/await). We build in 2-week sprints with demo builds at the end of each, so you see real progress and can course-correct early. More on our tech stack →

05

Testing & QA

Every feature is tested across device sizes, iOS versions, and real-world conditions. We run automated test suites, manual edge-case testing, and performance profiling. TestFlight beta builds go to real users for feedback.

06

Launch

App Store submission, metadata optimisation, screenshot design, and launch-day coordination. We handle the review process, prepare your marketing assets, and make sure day one goes smoothly. See our launch checklist →

07

Growth & Iteration

Post-launch is where the real work begins. Analytics review, user feedback triage, A/B testing, feature prioritisation, and iterative improvements. We stay on to help you grow. More on growth →

What to expect

Working with Moon Shard.

Transparent timelines

You'll know exactly what's happening and when. We share project boards, ship demo builds regularly, and never go dark.

One point of contact

No account managers, no middlemen. You talk directly to the person building your app. Questions get answered in hours, not days.

Fixed-scope pricing

We scope projects carefully upfront. You get a clear price for clear deliverables. No hourly billing surprises, no scope creep charges.

You own everything

On full payment, all source code, designs, and assets transfer to you. No lock-in, no licensing fees, no dependency on us to keep your app running.

Ready to start
your project?

Tell us about your idea and we'll walk you through how we'd approach it.

hello@moonshard.co